If you want to do the big things, you need to do the little things first
What does it take to be successful in China?
Media: China Contact
Language: German
Date: September, 2010

The right way to press
Siempelkamp’s 4’-Concept in China: 9 Machines in 9 Months
Media: MDF
Language: German
Date: September, 2010

From Asian Medicinal Herbs to German Bitters
Medium-sized German enterprises find support in the Chinese market, with Jägermeister finding a Chinese name and even Underberg sourcing ingredients here.
Media: FAZ
Language: German
Date: November 18^th, 2009

“Wild Character”, not “Medicinal Alcohol”
A summary of events at the first China Day held by IHK Darmstadt. Amongst others, Marianne Friese held a speech about Marketing in China.
Media: IHK-Report
Language: German
Date: November 2009

Marianne Friese Consulting Joins World Business Dialogue in Cologne
Marianne Friese held a workshop at the World Business Dialogue in Cologne focusing on target groups, marketing and branding in China.
Hot topics during the forum included inspirations, ideas and discussion regarding the relevance of the China market during the financial crisis.
Media: GC Ticker
Language: English
Date: April – May 2009

Von edlen Rössern und wie man schnell ans Ziel kommt
A background on brand names in China and the importance of their transliteration into Chinese, as well as an examination of the factors vital to the success of the Chinese brand name such as sound, associations and meaning.
Media: Business Focus China
Language: German

Wild Characters and Noble Steeds
Brand names in China
Media: Asia Aktuell
Language: German
Date: January 2008

There need to be oohs and aahs
PR and Events in China
Media: China Contact
Language: German
Date: January 2008

Brand Name Strategies for China
Jägermeister and Rothaus Tannenzäpfle in China
Media: China Contact
Language: German
Date: July 2007

Information is just a Commodity in China
Report on the PR industry in China
Media: Absatzwirtschaft
Language: German
Date: June 2007

A Wild Type
A new Chinese brand name for Jägermeister
Media: Handelsblatt
Language: German
Date: May 2007
English Summary Translation

Only the Original brings Success
VDMA kicks off a pro-original campaign in Hannover
Media: ChinaContact
Language: German
Date: May 2007

Fighting for the original
Marianne Friese develops a campaign against product piracy
Media: Süddeutsche Zeitung
Language: English
Date: April 2007

Advertising and Media in China
Where should you advertise?
Media: Absatzwirtschaft
Language: German
Date: April 2007

PR in China from the viewpoint of an experienced China hand
Media: JP Kom Media
Language: German
Date: December 1 2006