With many of its members present in China, the German Machine Tool Builders' Association (VDW) required insights into communicating in China.
MFC prepared and implemented an in-depth communications workshop for members of the association. Titled “Ideas and Inspirations for communicating in China”, the workshop covered the following areas:

• Communicating in China
• Media Planning
• Public Relations
• Case Studies
• Trade show planning and implementation

Supplemented by extensive FAQs, valuable contact lists as well as selected literature, the workshop laid a strong foundation for the implementation of successful communications measures in China.