Supporting Siempelkamp’s sales of highly-specialized wood processing machinery in China, MF Consulting created and delivered a communications program including PR, marketing and media relations initiatives raising the awareness of Siempelkamp’s key products and services in China.
Media research allowed for the identification of relevant B2B media for the placement of stories, whilst thorough negotiations with the publications enabled year-through placement results for Siempelkamp’s newly China-specific advertisements designed by MFC. PR materials were copy-written in English and Chinese, and now ongoing coverage is being generated amongst key target media, delivered through continuous contact with journalists and monitoring of relevant news across a wide range of channels.
MF Consulting developed and implemented a 250 m2 tradeshow booth and presence to showcase Siempelkamp and its key products and services to Chinese and foreign visitors at the 2010 WMF Trade Show in Beijing. Film and photo shooting of Siempelkamp’s products was handled by MFC in the run-up to the show, to create footage, which was successfully screened on-site during the show.
MFC also handled all preparatory steps to ensure smooth and successful tradeshow participation. The booth, which featured a life-sized section of Siempelkamp’s 4” ContiRoll® Press, was well visited and Siempelkamp Representatives were very satisfied with media attention and sales opportunities during the show.