MF Consulting developed the Siemens World Expo 2010 communications strategy in close cooperation with Siemens global headquarters, Siemens China and Siemens' global lead agency for the project. The team developed a message architecture based on Siemens' on-site Expo involvement and its China-wide activities. These 'touch-point-stories' were the basis for the story angles and marketing materials. The team leveraged Siemens' Global Partnership with the Expo to develop a wide range of tools, including a Siemens Expo microsite, a Siemens iPod-based self-guided tour, a Hospitality Center and a VIP Lounge, outdoor advertising, give-aways and more.

Expo 2010 Project Management

Acting as the China-arm of the global lead agency regarding all project management tasks related to China, MFC researched, collected and structured all relevant information for the project content. Most notably, MFC added the necessary China expertise to ensure the relevance of all touch-point-stories with the target audiences in China. MFC also delivered many hands-on services key to the success of the project’s implementation, such as facilitating equipment rental, sourcing and securing appropriate venues, and many other tactical but essential details.

Expo 2010 Speaker Placement

MFC researched and provided consultation on events and conferences with focus on topics related to the Expo theme 'Better city, better life'. MFC identified and selected more than 60 events based on their match with the Siemens business units' expertise. After further consultation, seven events were short-listed for further exploration, with MFC providing all the details, rundowns and recommendations needed for implementation.

Future Dialogue, Beijing 2010

Siemens , working in close cooperation with the prestigious German scientific leadership organization Max-Planck-Gesellschaft, the Chinese Academy of Sciences and several other key supporters, is organizing a high-caliber conference scheduled for September 2010 in Beijing. MFC is supporting the Siemens team in many areas, from speaker selection to managing an invitee list of over 3,000 international decision-makers and high-ranking China contacts. The trilingual team at MFC is handling communications for the conference, which includes copywriting for the event website and preparation of a wide array of materials. MFC created the conference’s Chinese name as well as its multi-lingual logo, and is delivering many more hands-on services to ensure a successful conference.