Siegwerk aimed to raise the profile of their business and products by communicating their presence at DRUPA 2008 to the Chinese media as part of a global outreach.
MF Consulting quickly identified highly-relevant media and began relationship-building with key journalists and editors with a view to securing quality coverage of Siegwerk’s presence at DRUPA 2008.
A series of press releases were copywritten for the Chinese market whilst background materials were provided to journalists and editors in advance to provide them with a solid basis on which to build their stories.
An in-depth follow-up combined with interview facilitation and further coverage enablers achieved top-quality coverage of Siegwerk in leading trade media well exceeding client expectations.