The Global Wind Energy Council was looking to leverage the Global Wind Power 2008 Conference in Beijing as a platform for the launch of their Global Wind Energy Outlook Report 2009.
MF Consulting supported them in providing pre-launch report insights as well as interviews with key GWEC spokespeople to highly relevant media (local and foreign) with a view to securing quality coverage and exposure of GWEC in the media.
The resulting in-depth coverage in a number of highly influential trade and business media as well as leading Western newswires allowed GWEC to raise awareness of their report both in China and overseas.