As an official corporate partner of “Germany and China – Moving Ahead Together” , Daimler required support in implementing a booth to showcase the “Road to the Future” theme at the Guangzhou station of the event series.
MF Consulting created communication tools for use at the booth, aimed at the 45,000 visitors who passed through the booth. A Chinese-language information flyer was copywritten, designed and produced, providing background information on Daimler and the “Road to the Future” theme. In addition, a multimedia presentation was created to supplement the information in the flyer and the booth, echoing the key design elements forming the basis of the booth and the flyer.
MF Consulting was also consulted by Daimler regarding booth set-up, content, giveaways and other elements guaranteeing the success of the project.
These items allowed the visiting public and Daimler's target groups to learn about and understand Daimler's innovative technologies whilst directly addressing readers through carefully-copywritten texts and selected visual representations.