To complement the launch of their technology in China and to source potential local cooperation partners, Exradia required media coverage of their presence at CeBIT Asia 2007 and of their new “Angel” product line. This being their first venture into China, Exradia also required on-the-ground support at the show.
Several one-to-one interviews were conducted between leading media and Exradia management, whilst well-briefed hostesses maximized booth traffic. Media coverage of Exradia and its technology was substantial.
MF Consulting prepared localized English- and Chinese-language press materials and pitched over 50 key national and local B2B and technology media, arranging one-to-one interviews with leading media. In preparation for Exradia's presence at CeBIT 2007, MF Consulting arranged for booth hostesses as well as the production of informational materials for visitors. MF Consulting provided on-site translation and organizational support for media meetings, ensuring that the event was a full success for Exradia's first step into China.

 

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