Deutz AG aimed to ensure German as well as local Chinese media coverage to raise awareness of the opening of their important new JV in Dalian.
Journalists from leading German media, including Handelsblatt, FT and DPA attended the opening ceremony along with a senior emissary from the German Embassy in Beijing.
MF Consulting delivered the story of the opening ceremony of Deutz’new JV to leading German media correspondents in China utilizing carefully prepared pitching materials. Arrangements for travel and local accommodation were made and event schedules were prepared for all foreign media and embassy attendees. Comprehensive follow-up with the journalists ensured that the story was covered in Germany’s leading print media.

 

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