In order to commence the approval process for their product, a successful epilepsy drug, and to ultimately drive sales in China, Desitin required Chinese names both for their company and their product.
MF Consulting created highly suitable Chinese names for both brand name and company name, both with strong phonetic similarities to the originals. Name creation was achieved through close cooperation with target group members such as doctors, pharmaceutical experts and language experts, and professional adaptation of the results to provide the best name choices possible. Short listed names were checked for registration availability before being tested on doctors and pharmacists and checked for potential negative connotations.
In addition, MF Consulting advised on the most suitable registration categories for company and brand names, whilst making all arrangements for a smooth and successful trademark registration.

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