For VDMA (German Engineering Federation) MFC has created a global anti-piracy campaign with a focus on promoting the advantages of original technology. The campaign targets buyers and multipliers using a 'pro original machinery' leitmotif.

Based on extensive target group research, MFC developed logo and slogan, rationale, key messages and a poster series. In addition, trilingual copywriting was provided for campaign materials. Further information on the campaign and specific activities are available at www.vdma.org/original.

At several global trade fairs in Germany the campaign is being launched and thus introduced to key audiences in Europe. Supported by MFC great media coverage was achieved already.