In a joint project with the global lead agency MFC investigated regarding Deutsche Post and its subsidiaries in Asia Pacific, evaluated the current communication position and compared it with international and Chinese competitors. Based on the findings we identified key actions and further communication strategies.
With regard to the company’s global strategic positioning on renewable and sustainable energy resources for transportation, MFC submitted a China specific white paper and recommendations. Special consideration was given to hydrogen systems and positioning opportunities with EXPO 2010 in Shanghai.