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  • China_Insights

     

     

    To further help our clients understand the intricacies of the China marketplace, MFC prepares relevant and informative documents to keep you up-to-date with the ever changing business developments.

     

    Please feel free to download any of the following documents for your perusal.

     

    The End of the One-Child Policy

    China-Trends
    Language: English / German / Chinese
    Date: February 1st, 2016

     

    Sticking your Mobile Phone in the Air

    China-Trends
    Language: English / German / Chinese
    Date: December 15th, 2015

     

    Have you eaten? The new Food Safety Law in China

    China-Trends
    Language: English / German / Chinese
    Date: May 13th, 2015

     

    Chinese New Year – it’s about Family, Convenience and Market Share

    China-Trends
    Language: English / German / Chinese
    Date: February 16th, 2015

     

    12 tons of CO2 – its compensation is a gift to all of us!

    China-Trends
    Language: English / German / Chinese
    Date: December 15th, 2014

     

    De Guo Jia You – GO! Germany, GO!

    China-Trends
    Language: English / German / Chinese
    Date: July 9th, 2014

     

    Panda-Hugger or Dragon-Fighter – Swallow or Bear

    China-Trends
    Language: English / German / Chinese
    Date: June 6th, 2014

     

    Panda-Huggers and Dragon-Fighters

    Tips and Tricks for Professional Communications in China
    Language: English
    Date: June, 2014

     

    PR in China

    Presentation by Marianne Friese at Confucius-Institute Bremen: Introduction to Media Relations and Media Landscape in China
    Language: German
    Date: April 24th, 2014

     

    Naming and Branding in China

    Introduction to brand names and name creation in China. Presentation at Confucius-Institute April 24th, 14
    Language: German
    Date: April 2014

     

    China-Trends
    Language: English / German / Chinese
    Date: March 7th, 2014

     

    China-Trends
    Language: English / German / Chinese
    Date: January 22nd, 2014

     

    China-Trends
    Language: English / German / Chinese
    Date: December 6th, 2013

     

    China-Trends
    Language: English / German / Chinese
    Date: September 13th, 2013

     

    China-Trends
    Language: English / German / Chinese
    Date: July 8th, 2013

     

    China-Trends
    Language: English / German / Chinese
    Date: February 5th, 2013

     

    China-Trends
    Language: English / German / Chinese
    Date: September 21st, 2012

     

    China-Trends
    Language: English / German / Chinese
    Date: April 27th, 2012

     

    Presentation by Marianne Friese at the VDMA-Workshop
    Language: German
    Date: June 1st, 2011

     

    A brief introduction to the process of developing a Chinese company name as well as successful MFC naming projects.
    Language: English
    Date: March 2011

     

    Marianne Friese delivered a ‘101’/ practical guidance speech to the Rotary Club Beijing – here you can download the presentation
    Language: English
    Date: January 2010

     

    “China Up Close” First China Day by IHK Darmstadt Rhein Main Neckar

    The IHK Darmstadt Rhein Main Neckar hosted its very first China Day, where experts shared valuable insights into the Chinese economy, culture, language and politics, including an introduction to “Marketing in China” by Marianne Friese.

    Language: German

    Date: Wednesday, September 23rd 2009

     

    Branding in China – What’s in a name?

    An overview of branding and positioning a product or service in China

    Language: English

    Date: November 2007

     

    TV in China

    An overview of the TV landscape in China

    Language: English

    Date: May 2007

     

    PR and Communication in China

    The fundamentals of the communications industry in China, emphasis on PR in China includes statistics, trends and happenings from all angles.

    Language: German

    Date: January 2007

     

    We Open Doors in China

    An introduction to Marianne Friese Consulting.

    Language: English

     

    Marketing and communication in China “Hot and Loud”

    Backgrounder about Marianne Friese Consulting GmbH

    Language: English

    Date: March 2007

     

    Naming & Branding in China

    Language: German

    Date: March 2007

     

    Information is just a Commodity in China

    Report on the PR industry in China

    Media: Absatzwirtschaft

    Language: German

    Date: June 2007

     

    A Wild Type
    A new Chinese brand name for Jägermeister

    Media: Handelsblatt

    Language: German

    Date: May 2007

    English Summary Translation

     

    Only the Original Brings Success 

    VDMA kicks off a pro-original campaign in Hannover

    Media: ChinaContact

    Language: German

    Date: May 2007

     

    Fighting for the original

    Marianne Friese develops a campaign against product piracy

    Media: Süddeutsche Zeitung

    Language: English

    Date: April 2007

     

    Advertising and Media in China

    Where should you advertise?

    Media: Absatzwirtschaft

    Language: German

    Date: April 2007

     

    PR in China from the viewpoint of an experienced China hand

    Media: JP Kom Media

    Language: German

    Date: December 1, 2006

     

    If you want to do the big things, you need to do the little things first

    What does it take to be successful in China?

    Media: China Contact

    Language: German

    Date: September, 2010

     

    The right way to press

    Siempelkamp’s 4’-Concept in China: 9 Machines in 9 Months

    Media: MDF

    Language: German

    Date: September, 2010

     

    From Asian Medicinal Herbs to German Bitters

    Medium-sized German enterprises find support in the Chinese market, with Jägermeister finding a Chinese name and even Underberg sourcing ingredients here.

    Media: FAZ

    Language: German

    Date: November 18th, 2009

     

    “Wild Character”, not “Medicinal Alcohol”

    A summary of events at the first China Day held by IHK Darmstadt. Amongst others, Marianne Friese held a speech about Marketing in China.

    Media: IHK-Report

    Language: German

    Date: November 2009

     

    Marianne Friese Consulting Joins World Business Dialogue in Cologne

    Marianne Friese held a workshop at the World Business Dialogue in Cologne focusing on target groups, marketing and branding in China.

    Hot topics during the forum included inspirations, ideas and discussion regarding the relevance of the China market during the financial crisis.

    Media: GC Ticker

    Language: English

    Date: April – May 2009

     

    Von edlen Rössern und wie man schnell ans Ziel kommt

    A background on brand names in China and the importance of their transliteration into Chinese, as well as an examination of the factors vital to the success of the Chinese brand name such as sound, associations and meaning.

    Media: Business Focus China

    Language: German

     

    Wild Characters and Noble Steeds

    Brand names in China

    Media: Asia Aktuell

    Language: German

    Date: January 2008

     

    There need to be oohs and aahs

    PR and Events in China

    Media: China Contact

    Language: German

    Date: January 2008